ONE copy costs less than a loaf of bread, a cup of coffee or a bus ticket. These everyday items are essential in their own way but do not inform, entertain or inspire. Do they provoke emotion, offer knowledge or improve lives?
By Brett Taylor, Editorial Coordinator, PANPA
Newspapers are complex: whether the staff is two or 200, the editorial, advertising and production functions must work together with intricate systems and equipment. If you compare that with a $3.50 coffee or $4 loaf, newspapers are value.
Do readers know this? And if they don’t, why haven’t we told them?
