About this blog

This is the blog of the Pacific Area Newspaper Publishers’ Association (PANPA) Sales and Marketing Advisory Group.

PANPA’s Advisory Groups are made up of volunteers from PANPA member newspapers in the four expert streams: Digital, Editorial, Sales and Marketing, and Technical.

Each Advisory Group has a blog that forms part of the PANPA website. This blog features news, trends and analysis in the Sales and Marketing area.

Readers can comment on any post, and with that in mind, the blogs are designed to be the new hub for newspaper industry discussion in the Pacific region.

This blog is written and maintained by Kylie Davis, Managing Editor, Editorial Business Development, Sydney Morning Herald, and Chair of the Sales and Marketing Advisory Group, as well as PANPA staff. Advisory Group members and other contributors will also feature from time to time.

Discussion and debate are encouraged, but no comments that are inflammatory or offensive will be approved for display.

If you have any questions or feedback, contact PANPA at panpa@panpa.org.au