http://panpasmag.wordpress.com Just another WordPress.com weblog Wed, 17 Dec 2008 00:01:39 +0000 http://wordpress.com/ hourly 1 http://panpasmag.wordpress.com/2008/12/17/three-steps-to-selling-online-in-small-papers/#comment-14 How to sell online in three easy steps « PANPA Digital Advisory Group Wed, 17 Dec 2008 00:01:39 +0000 http://panpasmag.wordpress.com/?p=47#comment-14 [...] Click here for the story or click on the Sales and Marketing blog on the blogroll to the right for more sales ideas. [...] [...] Click here for the story or click on the Sales and Marketing blog on the blogroll to the right for more sales ideas. [...]

]]> http://panpasmag.wordpress.com/2008/10/03/you-cant-sell-that/#comment-3 Diana Stowers Thu, 23 Oct 2008 11:01:21 +0000 http://panpasmag.wordpress.com/?p=9#comment-3 And so we continue to wilt under the weight of the doom and gloom merchants who have yet to convince me, you and one billion other people around the world daily that newspapers are not the way to go - all media works if you know how to use it - none more effectively than newspapers where readers still flock with expectations of current, credible, reliable, readable, useful daily info. A media mix is a wise move; that's not rocket science! Are we becoming our own worst enemy though? Is it time to question the confidence/doubts of the people in the business who are charged with selling something they wouldn't themselves buy - time to rethink how carefully we recruit, train, develop the people we need to take the ball forward (and knock out a few hurdles on the way past). Harden up! And so we continue to wilt under the weight of the doom and gloom merchants who have yet to convince me, you and one billion other people around the world daily that newspapers are not the way to go – all media works if you know how to use it – none more effectively than newspapers where readers still flock with expectations of current, credible, reliable, readable, useful daily info. A media mix is a wise move; that’s not rocket science! Are we becoming our own worst enemy though? Is it time to question the confidence/doubts of the people in the business who are charged with selling something they wouldn’t themselves buy – time to rethink how carefully we recruit, train, develop the people we need to take the ball forward (and knock out a few hurdles on the way past). Harden up!

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