Newspaper ads due for a shape-shift

IF you haven’t read about News Ltd’s new ‘Think Outside the Rectangle’ creative book, it’s worth catching up on our news blog here.

To summarise, they have produced a high-quality publication that showcases innovative ads that have featured in their newspapers. They’re issuing a challenge to creatives to use new techniques that extract more value from the newspaper medium.

By Brett Taylor, Editorial Coordinator, PANPA

I, for one, commend the publisher for putting this together. It’s an impressive product and I’m sure they’ll get some benefit from it.

There’s no reason why the rest of the newspaper industry can’t benefit from it as well, should it help spark a bit of an industry wide re-think of advertising in newspapers.